Public Relations

7 Simple Ways to Reduce Stress

 Stress. We all have to deal with it – marketing and PR executives more than most. In fact, we probably experience more stress before lunch than other professionals cope with all day.

While not all stress is negative, too much shifts the body’s natural production of hormones – like cortisol (which stores fat) and ghrelin (which aids in the feeling of hunger). The result is an all-too-familiar influx of symptoms such as fatigue, insomnia, sugar/salt cravings, fat storage, anxiety, headaches, viral infections, fluid retention, irritability, difficulty multi-tasking and much more.

It’s actually relatively easy to reverse or prevent these symptoms. For example, according to Dr. Ron Sinha, regular exercise reduces stress by increasing BDNF (brain-derived neurotropic factor) levels, which in turn, boosts productivity and energy levels. Here are seven simple things you can do now to reduce stress:

  1. Delegate projects to other capable team members
  2. Eat a rainbow of fruits and veggies, plus healthy fats and proteins
  3. Achieve a fitness goal, like walking more miles or taking a new class
  4. Part ways with exceptionally difficult people – even if it’s a customer
  5. Step away from the computer and go outside for at least 30 minutes
  6. Get more sleep – at least eight hours per night
  7. Spend more time on your favorite hobby, or discover a new one

You went into marketing because you love it. That’s what makes you great at your job. So approach stress management with the same vitality and attention to detail. Because at the end of the day, your career will suffer if your body can’t keep up.

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