Targeted email gives you the best return on your marketing investment — and it's about as far from SPAM as you can get.
Enewsletters and personal emails reach out to your prospects, giving them a reason to visit your website, month after month. When you're ready to launch your emarketing campaign, we'll help get your open rates soaring and unsubscribes plunging. And f that doesn't excite you, ask us about how email has increased sales for our clients.
Email is changing the face of PR
Here's an excerpt from our article presented at a meeting of PR professionals by Clint Smith, founding partner of the email service provider EMMA.
Email is Essential Element of PR
Today's public is influenced just as strongly by what they receive in their inboxes and read on blogs as they are by what they read in the press. Thus, it is essential that public relations professionals leverage email to communicate the corporate message.
The most effective email follows the guidelines first proposed by email marketing guru Seth Godin in his best-seller, Permission Marketing. Godin advised that email be ANITICPATED, as mail filters are steriod strong and can crush deliverability percentages. Also, the more PERSONAL the communication, the higher the response.
If your CEO/client says they have better things to do than sit around personally answering emails, then hire a "ghost emailer" with a knack for writing from the heart -- one that hasn't been tainted by marketing doublespeak or corporate lawyers. Those few personal emails will go a long way towards building strong customer relationships and goodwill.
In addition to being anticipated and personal, the email communication must be RELEVANT. Sending unwanted emails can result in bad PR, so be sure to tell your audience WHY your message is important --- especially if the recipeint is an email-deleting editor.
A good example of email marketing at its best comes from a new B-2-C service company (a knitting and crochet shop). c3PR encouraged Deborah Panighetti, founder of Yarn Dogs, Los Gatos, Calif.: to use email to communicate with her new customers.
"We created a community atmosphere by keeping in regular touch with customers – mostly by email. When I write to them, I'm not afraid to let my personality come out. My customers tell me they look forward to my emails, that they sound as if I’m writing to a friend. And that’s exactly what I’m doing," Panighetti said.
---Mar Junge, Principal, c3PR |
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Call c3PR today to get your email marketing program off the ground fast.
"c3PR was the first PR agency in Silicon Valley to truly understand the power of email marketing. By combining email outreach with traditional communication methods, they're achieving tremendous results for their clients.”
—Kent Ferris, WebEx |
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