2013 Will be Full of SMAC

PRSA Silicon Valley’s Media Predicts Event honored a premiere panel of  journalists, including Ina Fried (All Things D), Michael Liedtke (Associated Press), Jordan Robertson (Bloomberg News), Maryfran Johnson (CIO Magazine), Bruce Upbin (Forbes), Nicole Perlroth (New York Times & Bits), Joseph Menn (Reuters), Scott Budman (NBC Bay Area, Tech Now!) (Master of Ceremonies),and Jon Fortt (CNBC & TechCheck) (Moderator). While there was a lot of tweeting about one panelist’s comment that Oracle is like Kanye West (no one is really interested but we watch the award shows anyway), the memorable acronym for the night came from CIO Editor-in-Chief Maryfran Johnson. She predicted that 2013 will be full of SMAC. (Social, Mobile, Analytics and Cloud.)

SOCIAL — While using social media to connect, share, bookmark and tweet has been going strong for years, Johnson wondered how long it will take before these services are monetized. As long as a prospect or customer remains in the social media system, companies are very restricted on how they can market to them. To monetize those fans, companies need to find ways to move Facebook “likes,” for example, into their own marketing and sales systems.

MOBILE — Currently about half of the U.S. population uses smart phones. That means more often than not websites are being viewed on small mobile phone and tablet screens instead of on PCs and laptops. Also worth noting is that more companies and events are implementing BYOD (bring your own device), making user-friendly apps and easy-to-read-in-miniaturized websites even hotter in 2013.   

ANALYTICS — Big data is going to continue to be “big” this year. Major retailers and grocery chains such as Target, Walmart and Safeway analyze mountains of data to calculate what coupons to send and when to email prospects. They probably know more about our shopping habits than do our close friends or spouses. As many large enterprises are also analyzing big data to predict key trends, everything connected with IT will be on the rise.

CLOUD – Storing data and images online in Google Docs and DropBox is nothing new. In 2013, more companies will offer additional “cloud” services such as automatic backups. With more vendors in the mix, the variety of services will go up and costs down.

By Melissa Junge, Marketing Coordinator, Moog Animatics

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