Did You Miss the Ides of March?

Are you being extra careful to peek around corners? Today in 44 B.C. Caesar was assassinated in Rome by conspirators. Shakespeare immortalized the moment in his play, Julius Caesar, when a clairvoyant warned the dictator to “beware the ides of March.” Fancying myself a bit of a clairvoyant, every year on March 15 I lightheartedly caution others to heed this warning. Turns out this year I was too late, says the International Business Times.

Apparently the Roman calendar measured months by the phases of the moon. During March, May, July and October, the full moon always fell on the fifteenth. When Caesar died on March 15, it really was the ides. But since our Gregorian calendar is based on earth’s orbit around the sun rather than the moon’s orbit around the earth, the ides can happen on any date. This year, it was on March 8. And there won’t be another full moon on March 15 until 2052.

Point is, it pays to do a little research before issuing warnings – or news. Prior to sending out a news release for our clients, we check out what else has been said or announced on the subject. Sometimes we find an angle that makes our client’s new product or service more interesting and newsworthy. Research also helps ensure the news is really “news” – not last week’s event, like the ides was this year. Fortunately, in 2013 the ides of March is on the 27th, giving us a dozen extra days to beware.

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