Influence the influencers.

The media landscape is changing faster than ever. Keeping up with new publications and online sources is like being on a Stairmaster – it takes constant effort to stay at the top. But it’s worth the effort because every new media outlet is another opportunity for us to tell your story.

Our role as a PR agency has also changed. We’ve become part of the media, blogging, tweeting, and publishing content on your behalf. In fact, communicating directly with your audience by using Twitter to break your news can be a very effective strategy.

One thing that hasn’t changed is the need for our consistent, personal communication with editors, journalists, analysts, bloggers and other influencers when everything’s rosy. Because if the day ever comes when you have bad news to tell, you’ll want us in your corner.